In the digital world, social media has become a really important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer tons of opportunities for brands to showcase their products. These platforms are liberal to use and you’ll directly interact with a bigger audience. you do not have to break the bank to build a marketing strategy that has social media videos. regardless of whether you’ve got a little or an outsized business, it is time that you simply take social media marketing seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments than a daily video. of these statistics show that video content is in demand on social media networks. this is often because millennials connect more to videos on social media. Web Marketing Video Council has found that quite 60 percent of brands are using social media videos actively for promotions. Thus, it’s highly likely that your competitors also are leveraging the facility of social media videos to expand their customer base.

Instagram may be a very powerful social media platform that permits you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the edge of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the very best among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. during this article, we’ll take you thru some ways to use Instagram videos for engaging more audiences.

Short Commercials

Create short, valuable videos that represent your brand. you’ll showcase your product in an inventive way through these videos. The commercials are often inspirational, funny, or emotional. Instagram currently allows you to share a 60-second video on your timeline. With such short videos, it’s easy to grab the eye of the audience. Also, short videos are best to share crisp information about your products. you’ll share the commercial in Instagram stories, IGTV, or within the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to stay the viewers engaged. Keep the video more informative and fewer descriptive. Attention to detail is the key to making a cool and sexy video. you’ll put the merchandise video in your brand’s Instagram page’s timeline for the audience to ascertain anytime. Creating such spontaneous videos attracts tons of attention.

Do it yourself videos

An effective thanks to using Instagram videos is to make instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to know the product’s usage. you’ll also create troubleshooting videos associated with any problem that your customer might face. To the purpose, videos are liked by the audience as they get relevant information within a brief span of your time. By sharing such videos from time to time you’ll build a relationship together with your existing customers.

Behind the scenes video

Customers became picky in choosing a product, hence it’s important to determine a reference to them. you’ll create behind the scenes videos that take them through trivia associated with your product. you’ll even conduct quick learning sessions about tips and tricks associated with your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. you only need to be creative and smart in capturing the proper moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you’ll share images or videos with your followers for a 24-hour duration. This short span creates a way of urgency and other people tend to look at the stories as they see one active. you’ll use stories to market your business as follows:

Sharing short-time deals may be a great way to draw in people to your products and services. you’ll found out the offer so that it can only be redeemed during the story’s lifespan. Once people get to understand about such deals, they’re going to come for more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. a well-known face is certain to draw in more audience.

Bring in the manufacturers

Give a personal touch to your stories by introducing your employees who have created your products and services. you’ll get the team members to share their journey in development. Also, you’ll let your employees handle your brand’s Instagram account for each day. they will then share details about their work-life and therefore the diligence that goes into making the merchandise. the workers can even conduct a Q&A session for the audience to teach them about the merchandise. Such video sessions create an emotional connection with the audience and more views to your Instagram account.


If you are not incorporating the facility of Instagram into your digital marketing campaign, then you’re missing out on something big. Instagram’s potential if exploited properly, can take your products to new heights. there are no perfect thanks to use Instagram video, the techniques mentioned above will assist you in getting started in doing so. you’ll even hire social media management agencies which will assist you to promote your products by creating some amazing video content.

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